At CAPSTAR, we embrace the premise that value creation is achieved by maximizing a building’s leasing potential. To achieve maximum results, our team of highly tenured landlord representatives relies on years of leasing and marketing experience to provide each client with a customized market relevant plan for each asset. The strength of the CAPSTAR leasing platform is evident in our ability to enhance property perceptions, increase appeal, and attract and retain tenants. Key components include:

• A targeted leasing strategy based on a complete analysis of the market, competition, and the property.
• Property specific marketing programs designed to differentiate the features and benefits and generate prospective tenant interest.
• Economic recommendations to enhance the property and vacancies improving the tenant, prospect, and broker experience.
• Increased transaction velocity by employing the most responsive and creative leasing approach in the market.
• Highly effective building presentations for every showing conducted by experienced landlord representatives.
• Superior market knowledge enabling each professional to provide clients with sound market guidance and well-founded lease recommendations.
• Economic analysis utilizing proprietary software to provide owners’ with a summary of financial returns and economic metrics for each transaction.
• Serving landlords exclusively clarifies priorities, improves negotiating positions, and fosters positive relationships within the tenant representation community.